Simply put, it’s honesty and integrity.
When you create products with pure products and you've got nothing to hide, you can display every ingredient honestly. Here at RuckPack Combat Nutrition, we swear to tell the truth, the whole truth, and nothing but the truth, always.
Consumers should be vigilant about what they put into and onto their bodies to avoid allergens and exposure to toxic ingredients. The Food and Drug Administration (FDA) mandates that all neutraceuticals, including energy shots, workout mixes, vitamins, and supplements, must include product ingredients on the packaging. Ingredients must be listed in order of predominance as they appear within the product.
Proprietary Blend and Hidden Agendas
Offered as a label option by the FDA on patented products, the term “proprietary blend” allows manufacturers to either not list ingredients at all or list them out of order of precedence without listing the concentration. Many companies use “propriety blend” options as a marketing gimmick to increase the perceived value of their products. We are here to tell you that it is simply marked up propaganda to take your money and feed you spoonfuls of pure BS.
Listing ingredients as a proprietary blend essentially allows companies to include any amount of a certain ingredient and present it as being much more than it is. Additionally, it prevents the consumer from actually understanding what it is they are purchasing and consuming. And, even more problematic is, the FDA does not require manufacturers to report or update the concentration of the ingredients in their proprietary blends. You may think you’re buying a high-quality BCAA, but really you’re just getting an overpriced packet of victory punch.
The RuckPack Policy
At RuckPack Combat Nutrition, not only do we know that our consumers are far too intelligent to fall for such dishonesty, but we respect you enough to be forthright. After all, if we don’t have trust, what do we have? You can trust our product labels just as much as our brothers trust us to watch their six. When you look at our product labels, you’ll see our proprietary blends listed with the concentration of the ingredients. Yes, we are aware that this puts us at risk of some company making a generic knock-off, but our pricepoint is fair enough that it wouldn’t be worth it and our mission always has been offering a safe and effective energy solution to keep our men and women in the fight.
Take a look at your current supplements and energy shots, notice any ingredients you don’t know what it is, what the purpose of it is, or how much of it there is? Toss that crap out and try a brand that offers you complete ingredient transparency.
Educated consumers are conscientious consumers, and conscientious consumers pick RuckPack™. Visit RuckPack Combat Nutrition online and browse each of our products to discover the great ingredients we use. It worked for us, we are confident it will work for you. We urge consumers to learn more about what they are putting in their body.